Define target audience and user personas
Research competitor HVAC websites for inspiration
Create a clear, concise navigation structure
Develop a branded, professional visual style
Feature prominent contact information
Highlight core services (installation, repair, maintenance)
Showcase customer testimonials and reviews
Include trust signals (certifications, guarantees, affiliations)
Optimize content for SEO (local keywords, service areas)
Add clear calls-to-action (book service, request quote)
Ensure mobile responsiveness
Integrate an online booking or inquiry form
Provide educational content (FAQs, tips, blog)
Enable fast loading times
Ensure website accessibility standards